Founded in November of 2008 by a 22-year-old resident of Moorestown , NJ A Drink For Tomorrow is a 100% volunteer run nonprofit corporation helping to solve the global water crisis through fundraising and advocacy. The organization initiates partnerships with businesses centered on cause marketing – the pairing of a product or a service with a cause in such a way that a business owner promises a donation of a percentage or sales or dollar amount towards the cause – in order to generate funds and awareness to provide clean drinking water to some of the 1.2 billion people that lack this human right.